Multiple Choice
Procter & Gamble introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the stage of the new- product development process before Procter & Gamble could.
A) product concept development
B) idea generation
C) commercialization
D) concept testing
E) business analysis
Correct Answer:
Verified
Correct Answer:
Verified
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