If a Company Wanted to Send E- Mail to African

Multiple Choice

If a company wanted to send e- mail to African American professional managers and business owners to promote its new employment service,it could buy a list of e- mail addresses of people who have visited BlackEnterprise.com and who have given permission for the marketing of their names and e- mail addresses.This company would be using segmentation variables.

A) behavioral
B) ethnocentric
C) geodemographic
D) demographic
E) psychographic