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Reebok Achieved Some Success with Allen Iverson,the Basketball Player,endorsing the Brand

Question 98

Multiple Choice

Reebok achieved some success with Allen Iverson,the basketball player,endorsing the brand because Iverson appealed to the youth market,who was Reebok's _ .


A) disintermediation
B) market aggregation
C) market similitude
D) target market
E) market fragmentation

Correct Answer:

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