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    Exam 7: Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management
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    A Company That Uses A(n)targeting Strategy Is Appealing to a Broad
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A Company That Uses A(n)targeting Strategy Is Appealing to a Broad

Question 50

Question 50

Multiple Choice

A company that uses a(n) targeting strategy is appealing to a broad spectrum of people.


A) undifferentiated
B) differentiated
C) concentrated
D) customized
E) fragmented

Correct Answer:

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