In One- To- One Marketing,after a Marketer Has Identified Customers

Multiple Choice

In one- to- one marketing,after a marketer has identified customers and gets to know them in as much detail as possible,then the next step the the marketer .

A) needs to differentiate these customers in terms of both their needs and their value to the company
B) must interact with the customers and find ways to improve cost efficiency
C) needs to differentiate these customers in terms of only their value to the company
D) must strive toward effectiveness of the interactions with the customers
E) needs to customize some aspects of the products or services they offer to each customer