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    Marketing Real People Study Set 3
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    Exam 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management
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    Explain How a Firm Benefits from Customers Purchasing Many Times
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Explain How a Firm Benefits from Customers Purchasing Many Times

Question 20

Question 20

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Explain how a firm benefits from customers purchasing many times from the firm versus just one time.

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A firm's profitability and long-term suc...

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