Which of the Following Statements About the Lifetime Value of a Customer

Multiple Choice

Which of the following statements about the lifetime value of a customer is true?

A) CRM helps companies identify their customers' lifetime value.
B) All customers have the same lifetime value.
C) A customer's lifetime value is easy to calculate.
D) The value of the customer is related to the value of the brand.
E) A company can either increase customer share or a customer's lifetime value but not both.