Which of the Following Statements About the Steps in the Target

Multiple Choice

Which of the following statements about the steps in the target marketing process is true?

A) The target marketing process is not related to positioning.
B) There are four steps in the target marketing process.
C) The final step in the target marketing process is positioning.
D) The second step in the target marketing process is the identification of all segmentation variables.
E) The first step in the target marketing process is to set marketing objectives.