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    Exam 7: Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management
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    An Important Aspect of Is That It Allows for Tailoring
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An Important Aspect of Is That It Allows for Tailoring

Question 29

Question 29

Multiple Choice

An important aspect of is that it allows for tailoring of the value proposition to an individual's wants and needs.


A) customer relationship marketing
B) consumer relationship management
C) consumer relationship marketing
D) customer relations marketing
E) customer relationship management

Correct Answer:

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