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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    Consumers Who Feel That It's Not Worth the Effort to Consider
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Consumers Who Feel That It's Not Worth the Effort to Consider

Question 67

Question 67

Multiple Choice

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .


A) evaluating buying plans
B) brand indifferent
C) examining core competencies
D) searching for synergistic criteria
E) brand loyal

Correct Answer:

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