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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    Innovativeness,materialism,self- Confidence,and Sociability Are _
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Innovativeness,materialism,self- Confidence,and Sociability Are _

Question 83

Question 83

Multiple Choice

Innovativeness,materialism,self- confidence,and sociability are _ .


A) aspects of perception
B) sources of bias
C) core competencies
D) personality traits relevant to marketing strategies
E) aspects of motivation

Correct Answer:

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