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Donna Wants to Buy a New Coat

Question 86

Multiple Choice

Donna wants to buy a new coat.During the _ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.


A) problem recognition
B) problem screening
C) product evaluation
D) situational analysis
E) information search

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