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    Marketing Real People Real Choices Study Set 5
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    Exam 4: Marketing Research: Gather,analyze,and Use Information
  5. Question
    Is the Extent to Which the Research Actually Measures What
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Is the Extent to Which the Research Actually Measures What

Question 38

Question 38

Multiple Choice

is the extent to which the research actually measures what it was intended to measure.


A) Responsiveness
B) Flexibility
C) Validity
D) Representativeness
E) Reliability

Correct Answer:

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