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    Marketing Real People Real Choices Study Set 5
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    Exam 4: Marketing Research: Gather,analyze,and Use Information
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    Is Lower Cost Than,faster,and More Convenient for the Respondent Than
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Is Lower Cost Than,faster,and More Convenient for the Respondent Than

Question 130

Question 130

Multiple Choice

is lower cost than,faster,and more convenient for the respondent than other methods of data collection.


A) Mail surveys
B) Mall intercept
C) Telephone survey
D) Focus
E) Online data collection

Correct Answer:

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