A Snack Food Company's Generates Daily Sales Data by Product

Multiple Choice

A snack food company's generates daily sales data by product line and by region.The marketing managers use the data to evaluate the market share of different Frito- Lay products compared to one another and to competing snack foods in each region where the company does business.

A) sampling
B) probability samples
C) case study
D) causal research
E) marketing information system (MIS)