The Management at an Amusement Park Was Concerned That Annual

Multiple Choice

The management at an amusement park was concerned that annual attendance figures were gradually declining even though the park had added several new attractions.showed that 78 percent of all Americans desire more spontaneity in their lives and that amusement parks did not satisfy this need for spontaneity.As a result the park is studying the feasibility of "good weather" discounts.

A) Functional research
B) Ethnography
C) Exploratory research
D) Experiential research
E) Projective data