The First Step in the Marketing Research Process Is to Define

Multiple Choice

The first step in the marketing research process is to define the problem.This step has three components: specifying the research objectives,identifying the consumer population of interest,and .

A) budgeting money for the process
B) determining if primary data will be needed
C) selecting who will be responsible for analyzing the data
D) placing the problem in an environmental context
E) deciding whether to hire a marketing research agency or to conduct the research in- house