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A Channel Consisting of One or More Independent Producers,wholesalers or Retailers,each

Question 42

Multiple Choice

A channel consisting of one or more independent producers,wholesalers or retailers,each seeking to maximize their own profits with little concern for other channel members,is a(n) .


A) conventional marketing system
B) administered vertical marketing system
C) corporate vertical marketing system
D) independent vertical marketing system
E) independent channel

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