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    Marketing Real People Real Choices Study Set 5
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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
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    Through a Process of ,Traditional Intermediaries Are Being Eliminated as Many
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Through a Process of ,Traditional Intermediaries Are Being Eliminated as Many

Question 47

Question 47

Multiple Choice

Through a process of ,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.


A) horizontal marketing
B) hybrid marketing
C) disintermediation
D) vertical marketing
E) knowledge management

Correct Answer:

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