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    Marketing Real People Real Choices Study Set 5
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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
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    Which Type of Distribution Is Used When the Producer Wants
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Which Type of Distribution Is Used When the Producer Wants

Question 52

Question 52

Multiple Choice

Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?


A) dual
B) intensive
C) exclusive
D) multiple
E) selective

Correct Answer:

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