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    Marketing Real People Real Choices Study Set 5
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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
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    When Determining the Number of Channel Members to Use at Each
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When Determining the Number of Channel Members to Use at Each

Question 12

Question 12

Multiple Choice

When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and distribution.


A) selective
B) multiple
C) international
D) extensive
E) direct

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