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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    Which of the Following Is NOT Considered an Unethical Word
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Which of the Following Is NOT Considered an Unethical Word

Question 55

Question 55

Multiple Choice

Which of the following is NOT considered an unethical word of mouth marketing strategy?


A) shilling
B) creating evangelist programs
C) infiltration
D) stealth marketing
E) comment spam

Correct Answer:

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