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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    When FedEx Communicates with Its Target Markets Through the Use
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When FedEx Communicates with Its Target Markets Through the Use

Question 53

Question 53

Multiple Choice

When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine,it is using which element of the promotion mix?


A) direct marketing
B) personal selling
C) sales promotion
D) advertising
E) word of mouth marketing

Correct Answer:

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