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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    Perhaps the Most Logical Budget- Setting Method Is the Method
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Perhaps the Most Logical Budget- Setting Method Is the Method

Question 48

Question 48

Multiple Choice

Perhaps the most logical budget- setting method is the method because it is based on spending necessary to accomplishing specific promotion goals.


A) competitive- parity
B) top- down
C) pull- push
D) percentage- of- sales
E) objective- task

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