Multiple Choice
Which of the following statements about database marketing is true?
A) Database marketing is measurable.
B) Database marketing is synonymous with transactional marketing.
C) Database marketing focuses on keeping current customers.
D) Database marketing makes cross- selling unnecessary.
E) Database marketing creates one- way communication.
Correct Answer:
Verified
Correct Answer:
Verified
Q30: Advertising,sales promotion,personal selling,public relations,and direct marketing are
Q31: Which of the following types of communication
Q32: Viral marketing is most closely related to
Q36: Briefly explain how word of mouth,viral marketing,and
Q37: A new pizza restaurant is opening in
Q38: A company's total promotion mix consists of
Q39: In the AIDA model,the D stands for
Q71: Marketers can choose from two basic strategies:
Q147: Briefly describe some of the ethical problems
Q150: The process of developing the Nike logo