When Companies Calculate the Lifetime Value of a Customer They

Multiple Choice

When companies calculate the lifetime value of a customer they look at _.

A) how much profit they expect to make from a particular customer,including each and every purchase s/he will make from them now and in the future
B) the career path of the customer to see if s/he may move to a different geographic area and no longer purchase from this company
C) the commission amount the company must pay the sales representative who worked with the customer
D) the age of the customer to see if s/he may live long enough to utilize the product being sold
E) the lifetime expectancy of the product the customer purchased