Which of These Statements About Mass Marketing Is True

Multiple Choice

Which of these statements about mass marketing is true?

A) Mass marketing can be cost- effective.
B) A mass marketing strategy is preferable to a target marketing strategy.
C) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
D) Movie production and distribution companies typically use a mass marketing strategy.
E) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.