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    Marketing Real People Real Choices Study Set 5
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    Exam 1: Welcome to the World of Marketing: Createand Deliver Value
  5. Question
    Why Does a Company Try to Determine the Lifetime Value
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Why Does a Company Try to Determine the Lifetime Value

Question 94

Question 94

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Why does a company try to determine the lifetime value of a customer? What must a company do to be able to determine this information?

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A company must look at how much profit t...

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