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  3. Study Set
    Marketing Real People Real Choices Study Set 5
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    Exam 1: Welcome to the World of Marketing: Createand Deliver Value
  5. Question
    Is the Assignment of Value,or the Amount the Consumer Must
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Is the Assignment of Value,or the Amount the Consumer Must

Question 121

Question 121

Multiple Choice

is the assignment of value,or the amount the consumer must exchange to receive the offering.


A) Price
B) Benefit
C) Need
D) Utility
E) Product

Correct Answer:

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