In a Study by Burnkrant & Unnava (1989),participants Were Presented

Multiple Choice

In a study by Burnkrant & Unnava (1989) ,participants were presented with an advertisement for disposable razors which either did or did not contain the self-referencing pronoun "you." The results of the study revealed that the use of the word "you" caused people to be

A) less persuaded by the ad only when the ad contained strong arguments.
B) more persuaded by the ad only when the ad contained strong arguments.
C) less persuaded by the ad regardless of the strength of the arguments.
D) more persuaded by the ad regardless of the strength of the arguments.