Multiple Choice
When a person buys a candy bar at the check out counter without thinking of the cost, benefits, values, or needs, he has demonstrated
A) style.
B) Parkinsonʹs Law.
C) impulse buying.
D) a secondary search.
Correct Answer:
Verified
Correct Answer:
Verified
Q14: Effective advertising will have all of the
Q15: A negative result from searching and making
Q16: Parkinsonʹs Law shows<br>A)elasticity of demand and consumption
Q17: Defined as any paid form of non-personal
Q18: Music in advertising is referred to as<br>A)slogans<br>B)brands.<br>C)taglines.<br>D)jingles.
Q20: Direct mass mailings are highly effective.
Q21: Explain why consumers might use Rules of
Q22: The ability to trade means trading one
Q23: Ads like ʺKeep America Beautifulʺ and ʺFriends
Q24: The Pareto principle is also known as