Multiple Choice
When advertising is transmitted unconsciously to consumers it is called
A) locking power.
B) bait and switch.
C) consumer payoff.
D) subliminal advertising.
Correct Answer:
Verified
Correct Answer:
Verified
Q24: The Pareto principle is also known as
Q25: End messages in advertising are called<br>A)slogans<br>B)brands.<br>C)jingles.<br>D)taglines.
Q26: Advertising that exaggerates the characteristics of a
Q27: PSAʹs are messages to correct previously false
Q28: List the four qualities effective advertising has.
Q30: According to the FTC, if an ad
Q31: When the FTC notifies an advertiser that
Q32: Counter-advertising is also known as<br>A)advantage advertising.<br>B)aversive advertising.<br>C)opposite
Q33: Corrective advertising corrects previously false claims about
Q34: What are the FTCʹs three classifications for