Multiple Choice
When the FTC notifies an advertiser that its ads are deceptive and asks the adviser to stop running the ads, this first level of enforcement is called
A) a consent decree.
B) consumer payoff.
C) infomercials.
D) a cease-and-desist order.
Correct Answer:
Verified
Correct Answer:
Verified
Q26: Advertising that exaggerates the characteristics of a
Q27: PSAʹs are messages to correct previously false
Q28: List the four qualities effective advertising has.
Q29: When advertising is transmitted unconsciously to consumers
Q30: According to the FTC, if an ad
Q32: Counter-advertising is also known as<br>A)advantage advertising.<br>B)aversive advertising.<br>C)opposite
Q33: Corrective advertising corrects previously false claims about
Q34: What are the FTCʹs three classifications for
Q35: For advertising to be effective, it needs
Q36: Public service announcements are messages on behalf