Multiple Choice
The Likert scale has several advantages. Which of the following is not an advantage?
A) Respondents readily understand how to use the scale.
B) It is easy to construct and administer.
C) It is suitable for mail, telephone, or personal interviews.
D) It does not require a pretest of the adjectives or phrases to ensure bipolarity.
Correct Answer:

Verified
Correct Answer:
Verified
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