Multiple Choice
Which is a disadvantage of the direct approach to collecting perception data?
A) The criteria are influenced by the brands or stimuli being evaluated.
B) The spatial map obtained depends upon the attributes identified.
C) The researcher must identify all the salient attributes.
D) Both B and C are disadvantages.
Correct Answer:

Verified
Correct Answer:
Verified
Q21: The direct approaches to collecting perception data
Q34: What are the advantages and disadvantages of
Q41: Which guideline for deciding on the number
Q54: To develop spatial maps by means of
Q58: In approaches to collecting perception data, the
Q61: Various ways to label dimensions obtained in
Q67: Which guideline for deciding on the number
Q67: The basic conjoint analysis model expressing the
Q79: Preference data order the brands or stimuli
Q98: For Kruskal's stress formula 1,a stress value