Which of the Ways Below Is Not a Way in Which

Multiple Choice

Which of the ways below is not a way in which preference data might be obtained?

A) asking respondents to rank brands from the most preferred to the least preferred
B) asking respondents for preference ratings for the various brands
C) asking respondents to make paired comparisons and indicate which brand in a pair they prefer
D) asking respondents to rate all possible pairs of brands in terms of similarity on a Likert scale