Which of the Following Statements Is Not True Concerning Conjoint

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

A) Conjoint analysis attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.
B) Unlike multidimensional scaling, conjoint analysis relies on respondent's objective evaluations.
C) Conjoint analysis seeks to develop the part- worth or utility functions describing the utility consumers attach to the levels of each attribute.
D) The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes.