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  3. Study Set
    Contemporary Strategy Analysis
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    Exam 4: Further Topics in Industry and Competitive Analysis
  5. Question
    The Tendency for Both Coca-Cola and Pepsi to Compete Through
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The Tendency for Both Coca-Cola and Pepsi to Compete Through

Question 66

Question 66

True/False

The tendency for both Coca-Cola and Pepsi to compete through large advertising budgets which have little impact on their relative market shares cannot be a true example of a "prisoners' dilemma" because both firms remain highly profitable.

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