Solved

An Emphasis on Producing Measurable Effects Is One of the Noted

Question 83

Multiple Choice

An emphasis on producing measurable effects is one of the noted appeals of direct marketing.In evaluating direct marketing programs, which of the following are frequently used parameters?


A) Cost per contact and cost per consumer
B) Cost per rating point and cost per share
C) Cost per thousand and cost per million
D) Cost per inquiry and cost per order

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q78: Scenario 17-2<br>AmericanProfile is an e-technology company.It allows

Q79: A fast-growing frozen yogurt chain discovers the

Q80: Order taking involves accepting orders for merchandise

Q81: Scenario 17-1<br>If you walk into a Cracker

Q82: Scenario 17-1<br>If you walk into a Cracker

Q84: Scenario 17-2<br>AmericanProfile is an e-technology company.It allows

Q85: Scenario 17-3<br>As the number of firms utilizing

Q86: Scenario 17-4<br>Trapper's Lake Lodge is a rustic

Q87: Infomercials that use celebrity testimonials have a

Q88: Keeping a date of birth in a