A Fast-Growing Frozen Yogurt Chain Discovers the Need to Create

Multiple Choice

A fast-growing frozen yogurt chain discovers the need to create a proper advertising message that will result in increased sales.In order to do this, it needs to coordinate all of its communications programs with all of its specialists' efforts.At this point in its growth, the company would be wise to hire a .

A) missionary salesperson
B) marcom manager
C) list enhancer
D) functional specialist