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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 11: Executing the Creative
  5. Question
    The Straight-Line Approach for Preparing Body Copy Uses Dialogue as If
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The Straight-Line Approach for Preparing Body Copy Uses Dialogue as If

Question 39

Question 39

True/False

The straight-line approach for preparing body copy uses dialogue as if the spokesperson is having a one-sided conversation with the reader through the body copy.

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