A Subhead for a Michigan Resort Ad Reads, "Michigan's Oldest

Multiple Choice

A subhead for a Michigan resort ad reads, "Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach. Location, Location, Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of
The subhead, which is to:

A) speak directly to readers with sound advice about the brand.
B) target a specific demographic group to consider the brand.
C) add key selling points about the brand.
D) promote a good feeling about the brand.