Multiple Choice
Which of the following is a disadvantage of broadcast television advertising?
A) It involves longer writing to better communicate complex brand features.
B) It represents a timing challenge as the copy should be precisely coordinated with the visuals.
C) It allows a reader to dwell on the copy and process the information at a personalized rate.
D) It provides a copywriter time and space to to communicate details, complete with illustrations.
Correct Answer:

Verified
Correct Answer:
Verified
Q15: List the main members of an advertising
Q16: Scenario 11-3<br>A 30-second TV spot begins with
Q17: An account planner:<br>A)is more likely to suggest
Q21: Shortly after an agency agrees to create
Q35: Each shoot has its own tempo and
Q43: Scenario 11-2<br>You are the creative director at
Q52: Scenario 11-1<br>After a series of public relations
Q67: What are the five principles of design?
Q72: Dialogue copy on radio may end up
Q82: Formal balance creates a mood of seriousness