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    Advertising and Promotion Study Set 1
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    Exam 11: Executing the Creative
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    Dialogue Copy on Radio May End Up Sounding Dull and Dry-Just
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Dialogue Copy on Radio May End Up Sounding Dull and Dry-Just

Question 72

Question 72

True/False

Dialogue copy on radio may end up sounding dull and dry-just the background drone of normal conversation.To alleviate this,many advertisers use humor as an attention-getting device.

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