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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 10: Creative Message Strategy
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    In the Case of Low-Involvement Goods and Services, the Very
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In the Case of Low-Involvement Goods and Services, the Very

Question 68

Question 68

True/False

In the case of low-involvement goods and services, the very first brand remembered is most likely to be the one purchased.

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