Multiple Choice
What is a market niche?
A) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met
B) A large group of heavy users who are loyal to a brand because it provides value at a relatively low price
C) A market segment that is served by many firms and is characterized by high levels of competition
D) A market segment that is characterized by high sales volumes and low prices
Correct Answer:
Verified
Correct Answer:
Verified
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