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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    Any Meaningful Positioning Strategy Needs to Include Several Broad Elements
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Any Meaningful Positioning Strategy Needs to Include Several Broad Elements

Question 60

Question 60

True/False

Any meaningful positioning strategy needs to include several broad elements in its message-including attention­
getting, variety, flexibility, and complexity.

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