The Model Shows That a Brand's Best Opportunity for Success

Multiple Choice

The model shows that a brand's best opportunity for success involves the overlapping of four important
Factors: current relevance to the consumer, credibility or consumer belief in the brand, differentiation or a recognition
Of uniqueness, and "stretch" or the potential for consumer relevance over time.

A) SWOT analysis
B) PEST analysis
C) Symantec brand opportunity
D) Porter's four corners