The Three Criteria That Determine Whether a Brand Association Can

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

A) comparability, authenticity, deliverability
B) desirability, peculiarity, deliverability
C) deviance, peculiarity, deformity
D) desirability, deliverability, and differentiability
E) differentiability, authenticity, desirability