A Marketer That Wants to Anchor a Point-Of-Difference for Doy

Multiple Choice

A marketer that wants to anchor a point-of-difference for Doy soap on brand benefits might emphasize which of the following?

A) the soap is one-quarter cleansing cream
B) Doy products include bar soaps and shampoos
C) Doy soap helps users have softer skin
D) the soap brand has global presence
E) the brand has recently launched soap for men